Georgia O’Keefe fancied a welded aluminum or copper frame that only wrapped her painting a ⅛ of an inch. For the most part, abstract expressionists had their own frames tailored and manufactured to their specifications and used wood such as walnut, pine or maple. Deciding to frame a work of art after you bring it home is often a difficult one. Galleries and artists invest a great deal of of time picking out the right moulding for the art they represent. This is why, oftentimes, collectors may be pulling their hair post-purchase trying to find the right frame. Fine art professionals not only look at the colors in the works themselves to match with a frame but in addition they strive to preserve the overall feel of the work; in a way, they help curate the piece to the viewer. Finding the right frame is difficult, therefore, sometimes a poor frame can deter the viewer from the aesthetic of the piece of artwork. Stuart Johnson, a partner for the successful $18 m-a-year Coeur d’Alene Art Auction house, states that “a frame can make or break a painting at auction.” Furthermore, he added, “the frame makes the package complete”. For example, this can happen with an extremely elaborate frame. Conversely, poor framing can even depreciate a work of art. For instance, poorly put together frames or simply choosing a distasteful frame color can throw off the colors in a piece. Hence, it is important to decide the framing of the work at the time of purchase not only to grasp the essence of the piece of art at the moment of first impression but also allow the gallery or artist to advise which framing option would present the artwork best. Therefore, Andrei Protsouk understands these pitfalls and the difficulty of framing. Andrei had developed a special kind of framing technique to individualize every piece of art he makes. They are his original hand painted frames. Whether his frames are adorned around limited editions or his originals, Andrei’s frames add a uniqueness to each piece, increase the value of his limited editions and make an unforgettable statement in your living room.
Nearly all artists make reproductions of their work for various reasons. Whatever the reason, the reproduction almost always holds lesser value than the original (except for the case of artists such as Andy Warhol whose work is extensively relied on reproductions). Nonetheless, there are two ways in which Andrei increases the value and demand of his giclee reproductions; textured hand embellishment and a unique original hand painted frame. Andrei utilizes a lot of interesting texture in his originals, that, in turn are difficult to replicate in a giclee print. Straight from the printer the giclees look 2D and flat. Therefore, the tedious hand embellishment is a worthwhile payoff that gives the giclee print, regardless of size, an aesthetic original feel especially under good lighting. But you’re buying a work of art and it's going to be the centerfold of your living room, not to mention, it may be kept in your family for a long time, so, how can you make it extra special?
Andrei Protsouk offers a unique framing opportunity for his collectors where it takes his work a step further. They are also stand alone one-of-a-kind pieces themselves. The frames are put together with the highest quality poplar wood using the latest framing technology. They include a shallow scooped white linen liner to give the work a little breathing room. Then the magic happens. Andrei paints and extends the image cleverly to make an original hand painted frame. He does so not only for his reproductions but originals as well to make every piece extra special. As a result, Andrei has seen such enormous praise for these frames from his most avid collectors who even brought him their unframed pieces they previously purchased to add a hand painted frame! This is why we have added the option to for a unique original hand painted frame to every stretched giclee on canvas and original on our website! If you have already purchased Andrei's piece unframed and would like Andrei to create a frame please inquire him by email: AndreiProtsouk@gmail.com! Also, please don’t forget to like us on Facebook and follow us on Instagram @andreiprotsouk.
